Universal Music Group Reduces CD Prices – Sep. 3, 2003
Saw this story today that Universal is going to be lowering the prices of their CD’s to a list of $12.98. That’s probably a good idea, because other than greed, I cannot fathom why CD’s MSRP for $18.98. I’ve been buying CD’s since they were first really introduced as a consumer item, and I never understood it back then, either.
Hopefully the other major record labels will follow suit on this. For me, the upper price point I’ll buy at is $11.99 anyway (for a single CD). If it’s higher than that, there had better be a good reason why (a double CD is OK), or I won’t bother with it. I’m hoping most places discount them to $9.99 which is probably a “magic price point” for people to buy more of them.
There’s a piece on this over at Slashdot, in which most of the “angry online voices” are saying zero or $5 max. I don’t know about $5 max, there’s not enough money to be made there, I think – I don’t think they’ll ever go that low for new high profile discs.
My wife works at Borders Books, I emailed her and told her she’s about to have to do a bunch of re-stickering. :)